VisitMenorca.com, Menorca's biggest tourism portal, created by Menorca Hoteliers' Association (ASHOME), ABTA member number L6563, will give the Cry Translator application for iPhone as a free gift to all tourists with a baby who visit the island and who book their hotel via its portal.

VisitMenorca.com appreciates the importance of understanding the tourist from Day One – knowing what s/he wants, so as to make Menorca the ideal place to holiday in: Peace and quiet, safety and relaxation are, amongst other things, what the tourist is looking for in Menorca, and hence VisitMenorca.com and Cry Translator have joined forces with the aim of enhancing those sensations amongst visitors to the island.

Towards this end, helping new parents and giving them the peace of mind of knowing from Day One what their baby is trying to convey by crying, is a breakthrough in the world of infant care and in the wellbeing of new families.

Research demonstrates that when a child's cries meet with a fast and adequate response, s/he cries less and develops better, both socially and mentally.

Cry Translator is a technology designed for the iPhone which is able to state within ten seconds why Baby is crying and to suggest how to soothe him/her, incorporating links to practical videos to find the best answer. Briefly, it translates the crying for us, stating whether Baby is hungry, sleepy, out of sorts, irritable or bored, irrespective of his/her origin or language.

This revolutionary invention, "made in Menorca", which took the Gold Medal at Geneva Inventions Fair 2010, has become one of the best-selling medical applications in the world.

Cry Translator was created by a Menorcan firm called Biloop which has signed a collaboration agreement through which it wants to share its success with VisitMenorca.com. Thanks to this sharing, Menorca's biggest tourism portal, created by the Menorcan Hoteliers' Association (ASHOME), will be able to give out this extraordinary breakthrough which will surely help new parents to enjoy a more peaceful and relaxed holiday.